National children’s and young people’s charity Action For Kids gained lots of coverage in the North East media after Ethos public relations sent out a press release calling for daredevils to follow in the footsteps of TV adventurer Bear Grylls and zip slide across the Tyne.
Coverage appeared in numerous publications and online, including ITV News, Evening Chronicle, News Guardian, Northumberland Gazette, Hartlepool Mail and Sunderland Echo. Sky Tyne & Wear even added their own video of Bear Grylls to support the story on their website.
Last summer, Bear zipped across the River Tyne with the Olympic torch as part of the Newcastle / Gateshead Olympic torch relay celebrations and now Action For Kids is looking for other thrill seekers to undertake a charity zip slide to help raise funds for the charity.
Action For Kids has already seen an increase in enquiries since the articles began to appear and they are hoping it will help them recruit lots more intrepid fundraisers.
The zip slide from the BALTIC Centre for Contemporary Arts, on 29th and 30th June, starts 40 metres up from the roof of BALTIC and travels 280 metres diagonally across the river before finishing on the Newcastle quayside.
“Zip sliding is a fun way to raise vital funds for the charity,” says Lucy Duxbury, Fundraising and Community Events Officer at Action For Kids. “After seeing Bear Grylls zip across the Tyne last summer, we’re sure there are dozens of people out there secretly itching to do the same this year!”